![]() ![]() Meanwhile, acquisitions, alliances, joint ventures, and selective outsourcing are simply too rigid, and not scalable enough, to drive growth and innovation at a level that will make companies truly competitive. Nor can they can control an end-to-end production process or seek to retain the most talented people inside their boundaries. Science and technology now evolve at such a great speed that even the largest companies can no longer research all the disciplines that contribute to their products. Modern-day ideagoras make ideas, inventions, and scientific expertise around the planet accessible to innovation-hungry companies. In those days, agoras were the center of politics and commerce for the burgeoning Athenian citizenry. ![]() We call these marketplaces Ideagoras, much like the bustling agoras that sprung up in the heart of ancient Athens. Wikinomics: How Mass Collaboration Changes EverythingĬompanies can tap emerging global marketplaces to discover and develop new products and services faster and much more efficiently than they have in the past. ![]()
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